Coca-cola Sharing Can
For years, Coke used many campaigns to promote people to share happiness by giving them lots of sur...
For years, Coke used many campaigns to promote people to share happiness by giving them lots of surprising ways to share a Coke. In collaboration with Ogilvy & Mather Singapore, the soda giant has redesigned the classic 330ml can into a can that can be twisted and separated into two smaller 115ml cans for sharing between two persons. At present, the special cans, which were conceived by French designers Martin Olivier and Olivier Brechon, won’t see worldwide sale just yet and will be distributed for a trial period in Singapore through a traveling ‘Happiness Truck.’ Twist, turn and share—"yes", the Coca-Cola can itself.