Sponsored Super Heroes

Italian art director Roberto Vergati Santos Imagined if one day capitalism reaches the point, wher...

Italian art director Roberto Vergati Santos Imagined if one day capitalism reaches the point, where the big brands starts to sponsor the superheroes. How would this influence their images? Based on this hypothesis, Santos decided to experiment with some characters, and see what would be the results of such idea. Famous super heroes are endorsing products from Nike, Monster, Emporio Armani, Coca-Cola, Red Bull, McDonald’s, Adidas, Burger King, and UPS. His imagination is somehow could be a possible future advertisement strategy as it is already used in different ways. [via - toxel]



















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