Big Brands and New Look

Malaysia based designer Ewan Yap has designed a series of experimental packaging design based on the principle of BIG BRAND THEORY. This is done by simplifying and cropping the existing big brand designs. The main focus is to have each brand’s identity meticulously and uniquely cropped out of the packaging as much as possible yet maintaining it’s integrity & comprehension at the same time enhancing the aesthetic value. This is really showing 'how much it is really worth'