Coca-Cola Turns Empty Bottles Re-usable

As part of its global sustainability program, Coca-Cola has launched '2ndLives', a line of 16 innovative caps which can be screwed onto bottles after consumption, transforming them into fun and useful totally new objects, such as a paintbrush, water squirter and pencil sharpener, among others, and encouraging consumers to reuse and recycle plastic. Coca-cola has partnered with advertising agency Ogilvy & Mather china for the campaign, where 40,000 free bottle caps will be distributed this year with soda purchases. It will roll out later in Thailand and Indonesia. 

       [Via - adage, designboom, designtaxi]